About Us

Untamed Plains is a lifestyle brand built for people who don’t apologize for being themselves. We make clean, high-quality apparel and headwear with a little edge — for everyday life, not just for the “gram.”

Our Story

Before Untamed Plains, there was Chic Craft Co.
That brand was born in early 2018 out of motherhood, chaos, and the need for a little humor in the everyday grind. It started with sassy drinkware and apparel that spoke the truth — unfiltered, funny, and relatable.

As the business grew, so did the vision. The goal wasn’t just to make products — it was to build a lifestyle brand that felt real, confident, and a little wild.

That’s how Untamed Plains was born.

What We Stand For

We don't do boring. We don't do permission. We do clean designs, quality gear + unapologetic confidence. Join the Wild Side. Wear your wild.

No permission needed.